Landing Page Design
Designing a B2B landing page optimized for conversions.
This project was for an IT consultancy: We wanted to design a landing page tailored for retail businesses.
OVERVIEW
METHODOLOGY
Lean UX approach
The challenge.
For this project we had to design a landing page that targeted retail businesses. The main challenge was to make users realize our company understands their needs and knows how to solve them. Key things to keep in mind were:
Tackle real pain points.
Prove company expertise.
Provide social proof.
Hero section.
Optimizing the landing screen for better performance and user engagement is crucial. We had to keep the visitors’ attention with 3 main elements:
Compelling headline.
The main headline has great size and a clear message so the user can rapidly identify his benefit, the purpose of the landing.
Engaging imagery.
The image here is an powerful photograph that perfectly serves as visual support for the headline and provides context.
Encouraging CTA.
The call-to-action button suggests the user to scroll down or click on it to be assisted.
CLIENT LOGOS
Proving company expertise.
For this market it was very important to let potential clients know that our business has expertise on working with similar companies with the same needs and problems.
Because we wanted to give a positive first impact, and reinforce user decisions, we placed some client logos in the hero section.
Pain points and business value.
Section 2:
IT Challenges in retail.
For the second section of the landing page, we wanted to address the technology-related challenges commonly encountered by retail businesses.
To achieve this, we presented a series of visually appealing cards, each accompanied by an icon representing a specific obstacle.
Our goal was to resonate with users by demonstrating our understanding of their challenges.
Section 3: Providing business value.
In the next section, we directly addressed the technology challenges retailers face, demonstrating how our IT consultancy offers tailored solutions for business growth.
We highlighted key IT services, showcasing their potential to enhance operational efficiency.
Also, through a final and brief section of client testimonials, we provided evidence of our track record in overcoming similar obstacles. This section serves as a persuasive call-to-action, inviting visitors to explore how our consultancy can be their strategic partner in achieving retail success.
Finally…
After the user becomes familiar with our company, services and is provided with social proof, there is one final step:
A form they can fill with their personal data to receive more information and talk to an expert that can address their issues and some related content.
This resources help users that are still at the top or medium part of the sales funnel to convert, optimizing landing conversions.
